Supporting Underrepresented Artists Is Not a Trend. It’s a Responsibility.
At Creative Debuts, we don’t just echo this statement; we build everything around it.
Supporting underrepresented artists isn’t a PR checkbox. It’s the foundation of a movement that redistributes opportunity, visibility, and income in an industry that has long been dominated by exclusivity and gatekeeping.
Our platform has been about dismantling the traditional art world hierarchy since day one. We amplify Black, LGBTQIA+, disabled, and working-class creatives—not because it’s trendy, but because it’s necessary. Through projects like our Black Artists Grant (BAG), which awards £500 monthly with no strings attached, we put cash directly into the hands of artists who need it most.
But this goes beyond money.
We ensure creatives take centre stage in corporate environments that have historically ignored them. From collaborations with brands like adidas, Birkenstock, and Spotify to installations in global headquarters, we push for authentic, paid representation. Every partnership is rooted in purpose, not optics.
And here’s a fact worth pausing on: In 2024, total sales of art made by women at public auctions were $538 million, a 33% decline from the previous year, marking the first fall in four years. This decline was sharper than the 28% decrease observed for male artists' works, highlighting persistent gender disparities in the art market.
We don’t wait for change. We create it. And we invite brands, organisations, and individuals to join us, not as allies in name, but as active participants in restructuring the creative economy.
If your brand says it believes in inclusion, prove it. Fund it. Elevate it. Share your platform.
Because when underrepresented artists win, creativity wins.