HYPEMARI
HYPEMARI is a London-based freelance photographer and creative director whose vibrant, raw, and intentionally crafted visuals explore identity, community, and storytelling across 35mm film and digital photography. With a practice rooted in culture and lived experience, their work moves fluidly between disciplines, merging documentary sharpness with fashion-forward aesthetics, editorial precision with the spontaneity of street culture.
At the core of HYPEMARI’s approach is a deep respect for people and the spaces they occupy. Every shot is a story. Every composition is intentional. Working across photography, art direction, and event curation, they build worlds where image-making becomes a collaborative act, one that uplifts, connects, and reflects.
Specialising in both analogue and digital formats, HYPEMARI’s style blends nostalgia with newness capturing the textures of real life with the intimacy and grit of 35mm film while also embracing the precision and vibrancy of digital. Whether they’re shooting in a studio, backstage at a fashion show, or out in the streets, their images carry a consistent energy: honest, cinematic, and unapologetically personal.
With a background in visual communication and marketing, HYPEMARI brings a holistic creative eye to every project. They are equally comfortable behind the lens, directing a shoot, curating a brand aesthetic, or organising immersive community events. Their multidisciplinary practice is tied together by one key principle: creating work that means something. Work that doesn’t just look good, but feels right.
Their growing portfolio includes editorial work, campaign photography, and visual content for independent brands, creative platforms, and cultural collectives. As a creative director, HYPEMARI has a reputation for elevating ideas and amplifying underrepresented voices often collaborating with other emerging artists, designers, and musicians to bring culturally rich, visually bold concepts to life.
In addition to commissioned projects, HYPEMARI is deeply invested in community building through art. Their events—ranging from pop-up exhibitions to open mic nights and zine launches are designed to cultivate space for creativity, dialogue, and joy. It’s in these physical gatherings that their creative ethos shines: community first, always.
Their practice is driven by themes of identity, belonging, and authenticity focusing on the power of visual storytelling to challenge assumptions, shift narratives, and create space for self-expression. Whether it’s a portrait series exploring gender presentation or a photo essay documenting life on London’s margins, HYPEMARI’s work speaks directly to and for the culture.
In a time where visuals are everywhere but meaning can be rare, HYPEMARI makes work that stops you not with shock, but with sincerity. Their images invite you in. Their direction lifts others up. And their presence in the creative scene is both grounded and galvanising.
HYPEMARI isn’t just building a career they’re building a creative legacy: one rooted in collaboration, bold vision, and a deep belief in the power of visual storytelling to move us forward.
Creative Debuts have partnered with Hypemari many times over the years. Including hosting 2 of his solo exhibitions
