Culture. community. creativity.

Helping brands and businesses connect authentically with audiences

Let's work together

A MOVEMENT NOT A MOMENT.

Together, Leyya sattar and calum hall exist to help brands confront THEIR blind spots with honesty, courage and collaboration.

Every organisation has THEM. the HURDLES THAT APPEAR TOO DAUNTING , the communities you haven’t earned trust with yet, the UNTAPPED OPPORTUNITIES.

We transform THESE challenges into meaningful, culturally grounded ideas that resonate with real people AND DELIVER TANGIBLE RESULTS.

led by lived experience, powered by emerging talent, and rooted in genuine representation, not tokenism.

WHY?

Businesses today are operating in a world where culture moves faster than most organisations can keep up with. Audiences are sharper, more informed, and more connected than ever. They can instantly spot the difference between genuine intention and tokenism.

That’s where this collaboration comes in.

Leyya brings years of deep, lived-experience-led expertise in inclusion, representation and strategic cultural insight. Calum brings a creative-first approach, emerging talent ecosystem and both a track record of delivering meaningful, purpose driven work that cuts through the noise. Together, we help brands show up in culture with honesty, confidence, and care.

This is real world, culturally intelligent, creatively charged partnership. Strategy you can actually use. Activations powered by real people, not assumptions. Campaigns shaped by voices who rarely get a seat at the table.

We help brands build trust, relevance and long-term momentum, not by speaking for communities, but by working with them.

No tokenism. No corporate fluff. Just meaningful work, delivered with purpose, talent and integrity to achieve remarkable results.

Our Clients

WHo are we

With over 30 years combined experience, Leyya Sattar and Calum Hall have help brands build smarter strategies, meaningful activations, and culturally sharp campaigns that actually resonate.

Founder
Leyya has built a distinctive career across community building, startups, and purpose-driven ventures, with a focus on creativity, social impact, entrepreneurship and cultivating equitable cultures. Over the years, she has been recognised as a multi-award-winning entrepreneur, collaborating with leaders and teams from some of the world’s most influential companies.
While her experience spans industries globally, she specialises in media, entertainment, the creative industries and tech. Storytelling sits at the centre of everything she does, whether she is amplifying marginalised voices or reshaping what inclusive leadership looks like.
Her career highlights include being named to Vogue Business’s Top 100 Innovators 2024, Forbes 30 Under 30 (Social Impact), and the Forbes 100 Women Founders list. She has also received the WACL Future Leaders Award, Indiaspora’s ‘New Voice’ and ‘Social Entrepreneur’ Awards, been recognised by Ad Age as one of the ‘Women to Watch in Europe,’ and shortlisted for the ‘Breaking New Ground’ Award at WOW UK.
As the Founder of The Other Box, she grew a grassroots community into an internationally recognised, award-winning social impact and media company. Since 2016, The Other Box has educated over 45,000 people in more than 300 businesses across 25 countries on diversity, equity, inclusion, anti-oppression and unconscious bias. The company delivers consulting, training, creative brand partnerships and a rapidly growing jobs board, all while empowering a community of more than 35,000 diverse individuals.
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Founder
Calum is a prominent figure in the arts and culture sector, known for his dedication to promoting and supporting emerging artists.
As the founder of Creative Debuts, he has been instrumental in reshaping the landscape of contemporary art and culture. Hall's background in events and nightlife gives him a unique perspective on the intersection of brand engagement and artistic expression. His innovative approach has led to successful collaborations with esteemed brands, fostering a greater appreciation for art in everyday settings.
Recently recognised on the Forbes 30 Under 30 list in the Arts & Culture category, Hall continues to be a leading voice in advocating for diversity and inclusion within the arts and for using art as a vehicle for sparking conversations regarding social and political issues.

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